To drive new-to-brand customers, Crocs worked with Perpetua to launch a new full funnel Amazon DSP strategy with a strong focus on upper funnel tactics. “But we knew that in order to attract new audiences to the Crocs brand within Europe, we needed to do more than focus on lower funnel strategies via Sponsored Ads, and the Amazon DSP was our answer.” Solution “The Amazon DSP used to just be an additional piece of a larger, more purchase-focused strategy,” says Davide Spinelli, eTail Marketing Manager, EMEA, at Crocs. While existing efforts focused on specific activations like category and branded searches, Crocs knew that utilizing the Amazon DSP to drive new-to-brand customers would be crucial to their strategy. Impressions increase 73% month-over-monthĪn increase of 81% in ROAS from on-Amazon placements and 51% from off-Amazon with Responsive eCommerce creative formatsĬrocs needed to identify full funnel opportunities within 5 key markets across Europe, honing in on competitor targeting and cross selling. Since launching on the Amazon DSP with Perpetua, Crocs has seen:Ī 147% increase in branded searches post Prime DayĦx increase in new-to-brand sales from their 3P inventory exchange This included both always-on brand-building, and key moment sales maximization across five key moments of the year - Mother’s Day, Prime Day, CrocDay, Black Friday Cyber Monday, and Christmas Holiday shopping. Previously focused on bottom funnel activities, Crocs EU acknowledged the need to switch to a full funnel strategy on the Amazon DSP with a broad range of targeting tactics. To do this, the Crocs team was looking to attract new audiences, driving awareness and new to brand customers within the European market.
Crocs, the shoe giant known for their rubber clogs, and partnerships with the likes of Diplo, Justin Bieber, Balenciaga and more, are on a mission to make the world a happier place, one comfortable shoe at a time.
0 kommentar(er)
